Corporations, Associations, and User Groups are discovering that it is becoming more and more important to provide networking opportunities for their attendees. In today’s business atmosphere, people often communicate only through technology. When companies or organizations bring their employees or attendees together for an annual meeting or other conference they need to provide opportunities for people to connect.
Welcome receptions have long been used to provide these networking opportunities to attendees at the beginning of a meeting or conference. These receptions often feature food and beverage and staged entertainment. However, many of the attendees have never met in person so they may not immediately have someone they feel comfortable enough to network with. Some may work together often over the phone or via email but have no idea what the person on the other end of that line or message looks like. It is too easy to stand alone at a cocktail table and check emails or social medial sites rather than actually engage and speak to our colleagues.
When companies include interactive activities at their welcome reception or other event, they make it easier for attendees to engage with each other and make meaningful connections. Depending on the function, these activities can also reinforce a meeting theme, engage customers to interact with a brand or product, or provide an interesting way to distribute prizes.